Bridgestone invests $550M to expand, modernize Tennessee truck tire plant

Bridgestone Americas is investing US$550 million to expand and modernize its Warren County, Tenn., Truck and Bus Radial (TBR) Tire Plant in Morrison. This will add 380 new jobs and expand the plant’s existing footprint by 850,000 square feet to support increased capacity and to accelerate the use of advanced technologies.

The investment will allow for all tires made in Warren to be equipped with RFID (radio frequency identification) tags that enable more efficient asset management and optimization of fleets’ investments in tires, including retreading.

The plant will incorporate technology for digital readiness in tires, including the integration of tire-mounted sensors that support advanced, data-driven insights for more efficient fleet management.

Bridgestone plant in Morrison, Tennessee
(Photo: Bridgestone)

Bridgestone will also invest in AI control technology that increases productivity and the application of knowledge and data in a digital manufacturing environment. These technologies combined will help accelerate the company’s progress toward its sustainability goals, including carbon neutrality by 2050, according to the company.

The expansion of the 32-year-old facility is expected to begin before the end of this year, with construction expected to be substantially completed by May 2024. Employment will grow from 1,100 to more than 1,400 workers and the plant’s footprint will grow from 1.97 million to more than 2.8 million sq.-ft.

Software transportes 3000